In the field of SEO, link building describes actions increasing the quantity and quality of inbound links to a webpage. There are many white hat SEO techniques that you can start without considerable efforts or expenses.
15 SEO Link Building Tips for 2016
1) Ask for Backlinks
This is a good way to start, particularly if you are a beginner in this job. Consider your friends, colleagues, relatives and partners and clients that have a site or blog. All you’ve to do is to ask for a backlink. Ask for in-content links rather than links within the sidebar or footer.
But you have to be careful and make sure that the backlinks only come from those websites that are relevant to your niche, otherwise it’ll not have an excessive amount of impact and will even be harmful.
2) Build Relationships
For good link building, you have to build good relationships. You should begin with niche-related communities: forums, social groups and blogs.
Make the first step and begin contributing with fascinating and relevant comments and posts, providing contextual value to every discussion. You should actively participating in these online communities centered on your niche, you will not simply gain some good backlinks, however you will always have access to the latest industry news and be able to hook up with some interesting people who share your passions.
3) Give a Testimonial
Testimonial link building is a win-win scenario. Several businesses offer you the chance to say some words concerning your experience using their products. On the other hand, this is a perfect way for them to build client’s trust. It’s a great opportunity to get a backlink and potential traffic from that website and it usually has a higher approval rate than your standard link request e-mails. The contact gets another testimonial to put on their website, whereas you get a brand new incoming link.
4) Start a Blog
Do not make a blog with one post and one backlink to your website. If you do, you not just wasted your time, but probably also simply created another risky link for yourself. If you want to have your own blog, you have to keep it alive. Write posts on daily basis. Concentrate on your industry and on your client’s needs. Ensure that your content is relevant, helpful and well-structured. This is the way to make sure that the world will want to link to it again and once more. That’s however you get great backlinks, you earn them.
5) List your Site in Trustworthy Directories
A directory that not simply gives you the opportunity to post a link to your site, but provides helpful information for your potential customers is a directory you would want to be listed on. The new PageRank is relevant, thus niche directories and directories linked to informative websites for a particular industry are a good choice. Having your business listed with such directories makes it easier to get indexed with the key search engines and helps people find you online. You could begin with a listing within the Dmoz – Open Directory Project. This is the biggest, most comprehensive human-edited directory of the online. It is created and maintained by an enormous, world community of volunteer editors.
There are several blogs and websites that will accept to publish your article. Before you write an article somewhere, ensure that:
– the website or blog is relevant to your topic
– the article should not about how great you are / your company is
– You have a focus on quality (well written, interesting and professional)
It is very important to build links that are helpful for your website and ignore those links that can negatively impact your website’s ranking in search results.
Build links for your customers and for your business, it’s necessary to make them relevant, and associate them with huge content. Google will keep you in the search results and your business will grow and your users will be satisfied. It is all about relevancy, quality and user focuses.
7) Get an indirect Backlink from your Competitor
It is quite common that some competitors link to the same websites. These websites are generally huge authorities within the industry. A link from such an area would be very helpful as to the powerful link juice your website might acquire. But there is something else, in case you control to get your inbound link then your competitors will in a roundabout way link to you.
8) Recover your Dead Backlinks
Occasionally you’ll find broken links to your site. This may occur if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. Such issues may also normally occur after a website was relaunched or migrated to another domain. You ought to then redirect these backlinks to some of other page.
The Link Juice Recovery (LJR) is a very easy to use. Firstly you will get a list of all your broken backlinks
9) Turn your mentions into Backlinks
This is probably one of the easiest ways to gain some new backlinks. Somebody already wrote something about you. They mention on your product or brand, but they have not linked to your site. In these cases, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. Start a BLP report and filter the results by mention as Link Status.
10) Find the Strongest Competitor’s Healthy Backlinks
For the reason that Google launched the Penguin update in 2012, strong links aren’t the only webmasters situation. In case you do not want to be penalized, links should be secure as nicely. Use hyperlink Detox (DTOX) to explore some unique competitors, or competitive link Detox (CDTOX) to examine your website against 10 of your competitors. After you get the record results, you could effortlessly build such type of links by way of strength*believe and by way of very low DTOXRISK.
11) Find the most Relevant Link Building Opportunities
There are several opportunities for link building on the Internet. There are many blogs, sites and forums where you can place your backlink, but usually it is not very easy to find them. Whether you want to find a strong similar blog or site where you can place a guest article or thematic forum with follow links – the SERP Research Tool will help you. SERP is designed to help you find the most similar and strongest results.
After getting your results, you can sort them by strength, theme or any other metric you want. The best thing about SERP is that you know these links are related and high authorities in your industry.
It’s psychological; our brains love lists. If you produce some cool list, there’s an enormous probability that individuals can really click there on and later share it. Simply compare these 2 headlines:
– Green teais good for your health
– 7 unbelievable reasons why you must drink green tea
Let´s be honest, although you don’t like tea, but you’d click on the second headline.
13) Research Reports and Case Studies
Your personal opinion will be attention grabbing and valuable, particularly if you’ve been in a very specific field for a long time. But, if you wish to become an authority and earn so many backlinks, you’ll need to show facts and stats. That’s why the foremost shareable contents are:
– Research papers
– Case studies
Try to be the first to write down a certain topic. Recent content is critical in any industry particularly if your niche changes quickly. In your research, add all relevant material, test results, charts and always link your sources.
14) Newsletter Subscriptions
Usually, companies don’t understand the importance of a newsletter. If it is used appropriately, the advantages may be great. Publish a newsletter can increase attention and awareness of your readers or clients. With quality and fascinating content, you increase the opportunities of sharing it, thereby increasing traffic and the amount of backlinks.
Try to include some effective call to action button in your newsletter, for example provide them to register for a few webinar, download some whiter paper or eBook.
15) Extra Material
No matter however interesting and funky your content is, you will always make it more valuable by adding some extraordinary material like:
– White papers
This way, you may generate more leads and move them further. You may also show experience and increase your authority.
Link building is the way to add value to the Web, working all the time on great content. But no matter how hard it is, don’t be desperate to use black hat link building techniques which will cause more harm than good. Do not purchase backlinks, the backlinks you purchase can only hurt your website. Rather than that, invest in software system which will help you get white hat SEO backlinks and invest in people that are enabling to create great content! Most important of all, focus on the users and provide people real worth. Build links that are relevant, enriching both the web and its users.
Edited by AJ