Off-Page SEO Techniques / Ranking Factors

SEO is the way to maximize traffic to any webpage. It is a technique to enhance the ranking of webpage. There are two types of Page Optimization Techniques.

1) On-Page SEO Techniques

2) Off-Page SEO Techniques

They both play key role to improve the rankings of your webpages and posts / articles. In this article the focus is made on Off-Page Optimization Techniques / ranking factors.

Off Page SEO Techniques

Off Page SEO techniques refers to the accomplishments outside the limits of webpage. By using these techniques we can increase the ranking of page and increase the occurrence of a webpage. Following are the Off Page SEO techniques which are used to increase visitors on your site/blog to increase its rankings.

  • Social Networking Reputation

This is an era of social networking and the world is changed in to Global Village. So the most effective way to increase ranking of your webpage is to create fan page on social networking sites and also keep that page up to date. The most important social networking sites include Facebook, Twitter, Google+ and LinkedIn. By making your site pages on these social networking sites you get regular visits and shares, which increases your post reach and ratings. This is considered on of the best Off-page SEO techniques.

  • Social Bookmarking

This is very effective as well as complicated technique to increase ranking. One person should handle tags used for broadcasting in very careful manner. Based on your participation it increases traffic to your website. Commonly used social bookmarking sites are Digg, StumbleUpon, Propeller and Delicious. Careful social bookmarking is an effective way to increase your site traffic.

  • Blogging

The most effective way to promote your blog is blogging. By using this technique you can write blog of your webpage but that should be very precised and must contain only the relevant data about the website. And another way is by posting comment in other blogs you can also give link of your blog there.

  • Forum Marketing

Build an interactive forum. Forum means online discussion group. Here you can also give link of your webpage to increase its ranking. And also make it active by posting, giving reply and asking questions. You can answer to questions on different forums with the link to your site articles.

  • Search Engine Submission

It means that your URL that is issued ought to be submitted to search engines like Google, Bing, Yahoo and MSN etc. Submitting sitemap of your website makes possible quick indexing of your site pages and visibility in all search engines. It helps to get visitors from search engines when they search for some information available on your website.

  • Directory Article Submission

Publish your article on renowned articles sites like Ezine and Go Article. Although it’s a time taking process but its result will be long lasting and this will leave a deep impact on your webpage/blog. But the content of article should be trustworthy. There are different online directories where you can submit articles about your website. It’s a wrong myth that directory submission now has no value in increasing ranking of your page.  But directory submission is worth doing activity and selection of directory should be according to targeted niche. There is need to be careful about spam or bad reputed directories while  submitting your articles as back-links from these kind of directories spoil the repute of your website.

  • Link Exchange

The process of exchanging links is commonly known as Thematic Link Exchange. This is very essential technique as the algorithm of Google PageRank involves this technique of link exchanging. Again exchanging links with the bad reputed websites is harmful for your website.

  • Link Baiting

The rules of copyrights ought to be followed as if you are sharing post or data of any other website the link of that blog should be given. This enhances traffic to your blog because other people will do this for you as you are giving credit and regard to them. So be careful when taking content from other sites and try to cite/refer them to show the credibility of information provided on your website.

  • Photo Sharing

This is evident from research that picture speaks louder than words. Share pictures and make them open source and allow other people to share them and comment on them. As the visitors comment it will boost level of webpage. Pictures also attracts users as they provide quick information and excites visitors to visit your website.

  • Promote Videos

Identical to photo sharing videos should also be promoted and authority of commenting and sharing ought to be provided to the visitors. These days there is a specific type of people who are more interested in videos than that of any thing else. You can make a introductory video about your site or blog and post it in the famous video sites to attract visitors to your site e.g Youtube, Dailymotion, Metacafe, should have introductory videos about your website/blog.

  • Answers Questions

By answering to the questions that originate in people mind you will be able to build interactive website for the people. For this reason your webpage will be preferred on other webpages. This is the basic principle to attract huge amount of traffic to your webpage. Every relevant question should be answered on different Q & A sites with links to your website for details. Example of Q&A sites are Yahoo Answers, Cha-Cha, Answer Bag, Quora etc

  • Guest Posting

In this technique you will publish your article on blog which is visited most and at the end give link of your site this is also an effective way to enrich your site with visitors.

Conclusion: We can conclude that off-page SEO techniques are as important as on page SEO techniques and by applying above techniques one can get higher ranking of website/blog.


  1. Important points to have a better SEO ranking.

  2. Hussain Shahbaz Khawaja

    These are some really good tricks. I’ll try them must.

  3. these techniques play a vital role to rank their webpages.

  4. What is the main difference in off-page and on-page?

  5. Pingback: Quora

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