It’s a real headache for the new bloggers that how to get more traffic on their blog. You really have to do massive work for bringing traffic to your blog, a lot of work beyond your imagination.
Creating a new content is not about just writing the post until you reach the required word count but you also need to use persuasive, well researched and engaging words.
Another important factor is to use words in a way that let the people must read your post. To achieve this target, you may go with the option of sending your post to your blog subscribers and followers. This may result in bringing little more traffic to your blog. But this is not enough!
How to Get More Traffic from Every Post by Republishing on Medium
Mostly bloggers think that they will get more traffic by writing more content, through promotion and doing more work. No doubt, these things do have positive effect; but there is another way too that won’t let you do extra effort. That is Medium…
Why Smart Bloggers Write Less Content
Probably, you’re already doing a lot of work and effort to keep your readers engaged and happy with your content. You can now relax by simple republishing your content on other platforms, without being worry about writing extra content to get traffic. Republishing posts on other platforms is a best way to get new views on your content and blog.
These platforms will surely have people that may be interested in your content and you can bring them back to your blog. This will help you grow your online value and subscriber’s list.
As a blogger, you might have had an experience with Syndication. No? In Syndication, you’re more likely to work out with popular web publication like The Huffington Post, Entrepreneur, and Forbes etc. You create a plagiarism free content for them – besides – what you already have on your blog and include a backlink to your blog. In this way, these publications get quality content for their readers and you get traffic back to your blog.
But it’s not that easy, there always remain a risk.
You’ll need to search for the right people and the right platform that is relevant to your niche / blog. Then, there is no guarantee that they will surely re-publish your content. In any case, you would have to write a viral content for them by spending your precious time.
But, there is a good news for you all; Bloggers!!
Yes! There are some platforms that allows to post your content without such restrictions. These platforms provide you with large amount of readers who’ll love to read your content.
A most popular platform to be consider in this regard would be “Medium”, where you can republish your content without any extra effort – just copy and paste – your content. Sounds interesting J yes indeed it is…
But what about the plagiarized content, Google has problem with?
Why Google Won’t Penalize You for Duplicate Content
Google puts penalty on plagiarized content – you may be wondering – then how’ll you republish your content on medium without getting penalized? For your information, Google has no concern with the content which is republished with the acknowledgment of its original author.
In case if you have syndicated your content, Google will show that version of content which it consider appropriate in the given search. It may or may not be your original content, however it is useful to include a link back to your blog in each syndicated content.
Introducing Medium – The Perfect Republishing Platform
Have you ever used Medium?
If no, let me introduce it to you first. Medium is a community of passionate users who never fed up of reading new and brilliant content.
Medium was founded by Ev Williams and Biz Stone – two of Twitter’s founders – in August 2012. It is being used by many users for over three years now.
Medium is a platform where you can share your content with the Medium community and also interact with other member’s content. There is no restriction on the limit of content you share.
How a Small Effort on Medium Can Yield Large Results
Sign up for the Medium account and become a Medium member. It will deliver content in the form of email, this email will be based on your interests. It contains different type of posts i.e. posts from publications that you followed, posts randomly selected by Medium and the posts recommended by the people you have followed.
Medium send this email to all of its members, this email contains one recommended post after another and you just keep reading one after another. By publishing your content on Medium, you will have a huge chance of getting tons of traffic back to your blog.
It is really a great opportunity for you to publish your content to get a number of new audience. If they like your content on Medium, they may probably start visiting your own blog for more interesting stuff.
Let’s have a quick look at how you can get started on Medium.
4 Easy Steps for Publishing Your Next Blog Post on Medium
If you didn’t use Medium before, sign up now. Creating account on Medium is so much easy.
Create Your Medium Account
In order to sign in or to create a new account, Medium provides the two ways to do it:
a. You can use your already created accounts (e.g., Twitter, Facebook etc.) OR
b. You can create a new account by using your email address.
If you use your previous account, Medium will automatically fetch your information to fill up your Medium Profile.
Decide Who and What to Follow
After signing up, a screen will appear asking you “what are you interested in?” A list will be provided on this screen where you’ll have to select your interest. Medium will take into account this selection to send you content emails later on.
Once you’ve done with the selection of your interested topics, click the next button that would be appearing on the upper right corner of the screen. This will navigate you to the following screen:
Here you can follow other Medium members. This screen will be showing a list of members, this list is usually generated on the basis of people that you’ve followed on other accounts (in case, if you’ve used your previous account to sign up) and it is generated on the basis of your chosen topics.
You can also change these settings and can change your interests later.
Customize Your Profile
Once your account is created and you’re signed in. You can edit your profile according to your choice. To do so, click on your profile picture on the upper right corner of the screen and click on profile. When your profile is opened you can click on the Edit button to change your picture and other details
Try to make your profile consistent with your other profiles, so that it would become easy for your followers to find you on the other platforms.
Publish Your Post
All done? Now it’s time to publish your posts on Medium to get more traffic out of it.
There are two ways to publish your posts:
a. Click on the “Write a story” button on the top of the page that lie besides the search bar. This will navigate you to the other screen where you can copy and paste your content.
b. Click on your profile picture in the upper right corner of the screen and then click on the “import story” button.
Add the link of the post you want to republish.
After adding your content on the Medium, you may need to add some formatting to it. Do it as per your choice.
You can add images and links in your content. Before publishing, make sure that your links are working correctly and image’s caption is readable (in case it is important for readers to read the caption).
When you’re done with the post’s look and feel, click on the “Publish” button drop down to select tags. Tags will help in ranking your post, the number next to the tag name shows the number of people following that tag. Only choose those tags that are relevant to you content, because you can only add 3 tags per post.
You must add combination of low and high followed tags, so that there’ll be chances of your post to get ranked high on Medium and get through the eyes of more people.
Now you’re ready to go, Press the “Publish” button to share your post with the Medium community.
Audience-Building Tips from the Medium Pros
Just republishing your post on Medium is not enough to get more traffic. Anyone on Medium can see your posts, if you set them public. But they’ll only be brought to the users that have already followed you.
Creating account on Medium using your other accounts will help in this way that you will then automatically follow those people who you had followed on other accounts and vice versa. When you publish a new post your followers will receive a notification, so your content will only be seen by your followers.
To get more followers, you must need to interact with other related content on Medium. Try to follow as much related tags as possible. You can see which tags you’re currently following on the right hand side of your home page.
If you want to follow more tags, you can do this by searching for them in the search bar at the top of the page. Type a word in the search bar and a drop down will appear showing the matching tags.
When you’ve followed a lot of tags, it will help you in getting more readers on your post. Any comments you make on the posts having any of these tags will get noticed by more people. This is, somehow, similar to blog commenting technique.
3 Tips for Getting the Most from Republishing on Medium
Along with the above strategy, following are the 3 tips that you must consider in order to maximize your result from republishing on Medium.
Tweak your Headlines
As a blogger, you must be familiar with the importance of post headline. It must be unique and attention grabbing. Headlines also play an important role on Medium too. When the users see your post in their notifications or Medium emails, your headline must attract them to take a look at your post.
Questions in your headlines tend to perform better than the simple statements on Medium. For example, “why did Buddha become fat?” this headline is more likely to perform much better than this “2 Reason Buddha has a big belly”.
Headlines should not be more than 40 characters long.
If a headline on Medium gives better result, you can change the original headline on your blog with the one on Medium.
Convert Medium Readers into Email Subscribers
Your ultimate goal is to get more email subscribers for your blog, but not only to get more views on Medium.
One way to get more people on your blog is to add links in the Medium post that navigates you to other related posts on blog. If you’ve already added the internal links, then there is no need to add extra links.
Another way is to push your Medium readers to the sign up page or the subscription page of your blog.
Don’t Republish Everything You Write
What does it means? When someone on Medium came across your post and click to visit your blog. If they see the exact information on the blog that they had already seen on Medium, they’re not gonna subscribe to your blog.
Now what? What will make them subscribe?
Don’t republish everything on Medium, try to balance and publish a fair number of original post. Make sure that some of your content is only available on your blog only. So when the Medium users visit your blog, they’ll find much more to read and will be more likely to subscribe.
This was all about Medium and its importance in getting more traffic.
What’re you waiting for? Start using Medium today and see if it works for you.
Edited by AJ